Selected work

Four engagements across different industries, but with same approach: Diagnose the system, build what the business needs, measure the outcome.

The Rockwellist Mobile App

Consolidated over 200,000 customer records from 20+ disconnected data sources into a Customer 360 repository and a lifestyle app for marketing and sales targeting

Rockwell Land CRM Portal

Centralized fragmented sales pipelines into a single platform, achieving 100% adoption across 500+ professionals while eliminating lead drop-off.

Rockwell Land Media Buying

Executed targeted performance marketing campaigns across Meta, Google, and LinkedIn and optimized ad spend across digital channels

Kahon Philippines

Architected an end-to-end digital ecosystem for online bookings, pickup scheduling, and dual-warehouse operations

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