3 years
of successful implementation and day-to-day use with consistent media spend (~10,000 Daily Active Users)
~$56M
worth of transactions passing through the digital loyalty platform (to date)
75%
of customer base are repeat shoppers based on one-to-one marketing activities
The Rockwellist is the digital lifestyle leg of upscale shopping mall Power Plant Mall, a four-level retail location with more than 300 establishments housing a mix of specialty brands, a supermarket, lifestyle retailers, signature mini-anchors, themed restaurants and state-of-the-art cinemas.
With a high daily foot traffic, Power Plant Mall started rewarding returning customers digitally through an in-app Loyalty Program, and this strategy has paid off well.
Here’s how The Rockwellist Rewards brought in more users, transactions, and customers to Power Plant Mall:
The Challenge
Before this project, Rockwell did not have an existing digital structure in place. The team was starting from scratch. A lot of teams had a hand in the digital makeup of Rockwell and had very different goals.
Solution
Collaboration was what brought this project to life. Part of the work was also choosing and training the team that will manage and control the application. We took on alignment meetings and brainstorm sessions continuously until we were satisfied with a prototype, as well as our ways of working.
Strategy
Our strategy was simple: Build fast and iterate based on business needs and the changing landscape.
